Utrecht has a strong eCommerce and technology ecosystem, making it a good base for businesses looking for Shopify development, Shopify Plus implementations, and ongoing eCommerce optimization. Shopify's own partner directory identifies several established partners with a primary location in Utrecht, including Strix and Elevate Digital.

Here are the Top 3 Shopify and Shopify Plus agencies in Utrecht for 2026.

1. Weframe Tech

 

Weframe Tech One of the Most Trusted Shopify & Shopify Plus Agencies in Utrecht, Serving Clients Globally.

Whether you're launching, scaling, or migrating we build Shopify and Shopify Plus stores that are fast, conversion optimised, and built to grow with your business. From custom storefronts to full scale enterprise implementations, we've delivered for brands across the USA, UK, Australia, Canada, UAE, Singapore, and beyond.

Why Brands Choose Weframe Tech for Shopify

We don't just set up Shopify stores. We build commerce experiences that perform technically, commercially, and creatively. Every engagement is backed by a team that understands both the platform and the business outcomes that matter.

100% job success score on Upwork

What We Build

• Custom Shopify Storefronts — fully bespoke theme development built around your brand and your customer.

• Shopify Plus Implementation — enterprise-grade builds for high-volume, high-growth brands.

• Headless Shopify — Shopify Plus as the commerce engine, paired with Next.js or Nuxt.js for a fully custom frontend experience.

• Shopify Migration — seamless migrations from WooCommerce, Magento, BigCommerce, Salesforce Commerce Cloud, or any legacy platform.

• Shopify Speed Optimisation — Core Web Vitals, Lighthouse scores, and page performance tuned for conversion.

• Conversion Rate Optimisation (CRO) — data-driven design and development decisions that increase revenue per visitor.

• Shopify App Integration — connecting your store to your full commerce stack seamlessly.

• Shopify Internationalisation — multi-currency, multi-language, and multi-market setups for global brands.

• Shopify B2B & Wholesale — custom B2B portals, pricing rules, and account management built on Shopify Plus.

• Ongoing Retainer & Growth Support — a dedicated team that continues to optimise, test, and grow your store post-launch.

Our Shopify Tech Stack

Storefront & Themes
Shopify Liquid, Shopify Hydrogen, Dawn, Custom Theme Development

Headless Frontend
Next.js, Nuxt.js, Astro.js, Remix

CMS & Content
Sanity CMS, Contentful, Storyblok, DatoCMS, payload cms ,strapi cms, directus cms 

Search & Discovery
Algolia, Searchie, Boost Commerce, Constructor.io

Reviews & Social Proof
Okendo, Yotpo, Stamped, Judge.me

Subscriptions & Loyalty
Recharge, Skio, Loyalty Lion, Smile.io, Yotpo Loyalty

Email & Retention
Klaviyo, Omnisend, ActiveCampaign, Drip

Analytics & CRO
Google Analytics 4, Hotjar, FullStory, Triple Whale, Northbeam, Heap

Personalisation & A/B Testing
Optimizely, VWO, Dynamic Yield, Ninetailed

ERP & Backend
SAP, NetSuite, Microsoft Dynamics 365, Brightpearl

Payments & Checkout
Shopify Payments, Stripe, Klarna, Afterpay, PayPal, Braintree

OMS & Fulfilment
ShipBob, ShipStation, Brightpearl, Fluent Commerce

Infrastructure
Vercel, Netlify, Cloudflare, AWS

Who We Work With

We work with DTC brands, luxury retailers, enterprise ecommerce businesses, and high-growth startups that take their Shopify store seriously. Our clients include:

• Certify — $50M funded healthcare company

• Slingshotbio.com — $49M funded biotech company

• Unimig — Australia's largest welding manufacturer

• Skin Laundry — One of the largest skin treatment brands in the USA, $3M+ venture funded

• Abaxx Exchange — Publicly listed fintech company

• Catalyser

We've also had the privilege of working with globally recognised brands including Ferrari, Bentley, Keepway, Lulu Mall, and Bellini.

Where We Work

We are a globally distributed agency serving clients across:

• 🇺🇸 United States

• 🇬🇧 United Kingdom

• 🇦🇺 Australia

• 🇨🇦 Canada

• 🇦🇪 United Arab Emirates

• 🇸🇬 Singapore

• 🇪🇺 Europe

• 🇮🇳 India

No matter where you are, our team operates across time zones to deliver without delay.

If Any of These Sound Familiar We Should Talk

• Your Shopify store is slow and losing conversions.

• You've outgrown your current theme and need a fully custom build.

• You're migrating from another platform and need it done without disruption.

• You need Shopify Plus capabilities — B2B, multi-market, advanced checkout.

• You want a headless storefront that gives you full design and performance freedom.

• You need a long-term partner, not just a one time developer.

Every project we take on is treated as a commercial problem first and a technical one second. We don't just build stores we build revenue generating commerce infrastructure.

Let's build your best performing store yet.

2. Strix Group

Strix Group is a Netherlands-based digital commerce agency specializing in complex eCommerce solutions for brands operating across European and international markets. Its expertise spans Shopify Plus, B2B commerce, headless architecture, digital strategy, and systems integration.

For Shopify projects, Strix Group is a strong option for established businesses that need more than a standard storefront, particularly when the implementation involves multiple markets, custom functionality, or integration with existing enterprise systems.

Key Services

• Shopify Store Development

• Shopify Plus Development

• Shopify Migration Services

• B2B eCommerce Development

• Headless Shopify Development

• Custom Storefront Development

• ERP, CRM & PIM Integrations

• API & Third-Party Integrations

• International eCommerce

• Custom Shopify Solutions

• Conversion Rate Optimization

• Technical SEO

• Performance Optimization

• Ongoing Shopify Support

3. Happy Horizon

Happy Horizon is a Dutch digital agency focused on helping brands develop and grow their digital presence. Its multidisciplinary capabilities across strategy, creative, technology, and digital marketing make it a relevant option for businesses looking to build or optimize a Shopify store.

For Shopify projects, Happy Horizon can support businesses with eCommerce development alongside digital strategy, user experience, marketing, and conversion-focused optimization.

Key Services

• Shopify Store Development

• Shopify Plus Solutions

• eCommerce Development

• Custom Shopify Solutions

• Shopify Theme Customization

• eCommerce Strategy

• UX/UI Design

• API & Third-Party Integrations

• Conversion Rate Optimization

• Technical SEO

• Digital Marketing

• Performance Optimization

• Analytics & Tracking

• Ongoing eCommerce Support

Final Thoughts

Utrecht's eCommerce ecosystem gives businesses access to Shopify specialists with capabilities spanning Shopify Plus, B2B commerce, headless development, migrations, integrations, CRO, and international expansion.

When selecting a partner, businesses should compare Shopify expertise, technical capabilities, integration experience, migration knowledge, performance optimization, eCommerce strategy, and ongoing support.

For businesses targeting the Netherlands and wider European markets, experience with Shopify Markets, localization, multilingual storefronts, multiple currencies, B2B commerce, technical SEO, and scalable architecture can be particularly valuable.