Top 7 A/B testing Apps for Shopify & Shopify Plus in 2026

If you run a store on Shopify, you already know how your small changes can create big revenue shifts. A different product image, a smarter price point, or a cleaner layout can quickly improve how customers engage and convert. That is where A/B testing becomes your growth engine. With the right tools, you will get clear data instead of guesswork, and you can simply test ideas before scaling them across your store.

Modern experimentation platforms now make testing faster, visual, and deeply connected to real purchase behavior. You can compare designs, offers, checkout flows, and personalization in a structured way while tracking what truly drives profit.

To help you choose faster, we have compiled this list of the best A/B testing apps for Shopify and Shopify Plus in 2026.

Best A/B testing Apps for Shopify & Shopify Plus in 2026

1. Intelligems A/B Testing

Intelligems lets you A/B test prices, offers, content, and CRO experiments to boost profitability on Shopify. You can define custom success metrics, segment tests, and deploy winners across pages and channels, making data-driven decisions simple and powerful for both Shopify & Plus stores. 

Key Features

• A/B test pricing, discounts, themes, templates, and offers

• Trend analysis, dashboards & clear analytics

• Target discounts & segmented experiments

• Works with checkout, analytics tools, and clarity platforms 

Pricing

• Core Redirect: $49/mo – basic redirects & 2 tests

• Core: $79/mo – CRO tests + analytics

• Plus: $499/mo – price & shipping tests

• Blue: $999/mo – advanced combos & integrations 

2. Shoplift – Split & A/B Testing

Shoplift is a no-code A/B testing and split testing tool built for Shopify that makes theme, page, and URL testing fast and seamless. You can test product pages, templates, and pricing segments, plus access audience segmentation and predictive insights without developer resources. 

Key Features

• A/B & split tests for themes, pages, URLs

• Bayesian predictive analysis

• Audience segmentation (device, region)

• One-click “apply winner” & GA4 integration 

Pricing

• $99/mo – Core testing

• $399/mo – Advanced segmentation & price beta

• $999/mo – Pro with strategy support & audits 

3. Elevate A/B Testing

Elevate A/B Testing Price Test lets you test content, themes, prices, shipping, and checkout flows with Bayesian analytics. It’s built for fast experiments with real Shopify data, so you can uncover what truly increases conversions and revenue without guesswork. 

Key Features

• Split URL & theme testing

• Price & shipping optimization

• Product image & checkout testing

• Bayesian stats & audience segmentation 

Pricing

• $49/mo – Basic template & split tests

• $99/mo – Standard with price/checkout tests

• $499/mo – Premium with dedicated support & strategy 

4. Visually | A/B Testing & CRO

Visually offers quick AI-assisted A/B testing with personalization and a no-code editor built right into Shopify. You can spin up unlimited tests, edit content visually, and personalize based on behavior or catalog signals, making CRO experiments intuitive for teams of all sizes. 

Key Features

• AI-powered visual editor

• Unlimited A/B tests

• Audience segmentation

• Supports personalizations & upsells 

Pricing

• Free (dev stores)

• $15/mo – starter

• $25/mo – more orders

• $80/mo – higher traffic tiers

5. Optimizely

Optimizely is a premium experimentation platform for deep A/B, multivariate, personalization, and feature flag tests across web and apps. It integrates with Shopify to sync customer and conversion data, enabling enterprise-level experimentation beyond simple page swaps. 

Key Features

• A/B & multivariate tests

• Feature flags & full-stack experimentation

• Advanced audience targeting

• Enterprise analytics & personalization 

Pricing

• Custom enterprise pricing – contact sales (often in tens of thousands/year) 

6. VWO (Visual Website Optimizer)

VWO is a comprehensive digital experience optimization suite with A/B, multivariate tests, heatmaps, session recordings, and analytics. It’s built for deep insights into visitor behavior and helps eCommerce teams optimize conversion funnels from Shopify landing pages to checkout loops. 

Key Features

• A/B & multivariate testing

• Heatmaps & session recordings

• Behavioral analytics & segmentation

• Surveys & rich insights 

Pricing

• Custom/quoted plans 

7. Kameleoon

Kameleoon is an AI-driven experimentation platform that lets you build, run, and manage A/B tests and personalization campaigns with precision. It supports client-side and server-side tests and advanced targeting, making it suitable for teams that want intelligent, enterprise-grade optimization. 

Key Features

• AI-powered test creation

• Feature flags & personalization

• Flexible targeting & rollout controls

• Scales with enterprise needs 

Pricing

• $495/month – Prompt-Based Experimentation.

• Custom – Unlimited credits, projects, support, and experiments.

Best A/B Testing Apps for Shopify & Shopify Plus 2026: At a Glance

Last-Minute Tips to Choose the Right A/B Testing Tool

• Define your goal first: If pricing optimization matters most, choose tools built for revenue testing. If UI testing matters more, pick visual editors.

• Match the tool with your traffic size: Higher traffic stores benefit from advanced statistical engines and segmentation.

• Check Shopify-native integrations: Native integrations reduce setup time and keep data accurate.

• Look at experiment speed: Faster test deployment helps you iterate more often and scale winners quickly.

• Balance analytics vs simplicity: Some tools focus on deep insights, while others focus on fast execution.

Final Words

At the end of the day, A/B testing only becomes powerful when you keep testing small ideas consistently. You can start with simple experiments like product images or headlines, then gradually move into pricing, bundles, and checkout improvements.

The key is to stay curious and let real customer behavior guide your decisions. Every test gives you clarity, and every insight moves your store forward. You do not need the most complex platform on day one.

You just need the right tool that fits your current stage and helps you take action faster. Pick one, launch your first experiment, and watch how data starts shaping smarter growth for your store.