Case Study: Catalyser

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    By Vipul Uthaiah

    Founder and CSO @Weframe Tech

    01/04/2025

    4 mins

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    In This Article

      Client: Catalyser
      Industry: Social Impact / SaaS
      Services Provided: Frontend Development, CMS Integration, Conversion Rate Optimization (CRO), Performance Enhancement, Ongoing Maintenance


      Overview

      Catalyser is a purpose-driven platform that empowers workplace giving through corporate volunteering, payroll giving, and fundraising solutions. Designed to help organizations amplify their social impact, Catalyser supports a wide range of corporate giving initiatives through a streamlined digital experience.


      Challenge

      Catalyser needed a fast, scalable, and easily manageable platform to support its mission. With multiple functionalities and user journeys—from employees to corporate administrators—the platform had to deliver high performance while maintaining flexibility for ongoing updates and campaigns.


      Our Solution

      To bring Catalyser’s vision to life, we implemented a modern tech stack using Next.js for the frontend and Sanity CMS for dynamic content management. This setup allowed for:

      • Blazing-fast performance and SEO optimization through server-side rendering (SSR)

      • Easy and flexible content updates for non-technical team members

      • A modular architecture to support future features and integrations

      In addition to development, we focused on:

      • Conversion Rate Optimization (CRO): Improving user flows, CTA placements, and reducing friction in sign-up and donation processes

      • Performance Optimization: Speed tuning, image optimization, and code-splitting for an enhanced user experience

      • Ongoing Maintenance & Support: Ensuring reliability and scalability as Catalyser continues to grow


      Impact

      • Improved page load speed by over 40%

      • Increased user engagement and sign-ups through optimized flows

      • Streamlined content management for faster campaign launches

      • Scalable architecture ready for future feature rollouts


      Tech Stack

      • Frontend: Next.js

      • CMS: Sanity.io

      • Other Services: Vercel, Google Analytics, SEO Tools


      Live Demo

       

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