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CertifyOS Case Study: Scaling a $59M Healthcare Infrastructure Platform with Next.js & Sanity CMS

Vipul Uthaiah

Vipul Uthaiah

Tuesday, July 21st, 20266 min read

CertifyOS Case Study: Scaling a $59M Healthcare Infrastructure Platform with Next.js & Sanity CMS

Table of content

    Problem

    CertifyOS is a healthcare infrastructure company building the provider data platform powering credentialing, licensing, enrollment, and network management for health plans and digital health organizations. Founded in 2020, the company has raised over $59 million, including a $40 million Series B, backed by investors such as Transformation Capital, General Catalyst, Upfront Ventures, and SemperVirens Venture Capital. The company serves 75+ partners and manages over 15 million provider licenses. (CertifyOS)

    As the business scaled rapidly, the marketing website needed to keep pace with product growth and frequent content updates. The existing development workflow limited publishing speed, increased engineering dependency, and made it difficult to launch campaigns efficiently while maintaining high website performance.

    Solution

    We partnered with CertifyOS to enhance and maintain their modern headless website built with Next.js and Sanity CMS.

    Our focus was on improving engineering velocity, maintaining a scalable component architecture, and enabling the marketing team to publish content independently. We optimized reusable frontend components, streamlined content modeling in Sanity, and ensured the platform remained fast, secure, and easy to scale alongside the company's rapid growth.

    Tech Stack

    • Frontend: Next.js, React

    • CMS: Sanity CMS

    • Backend: Node.js

    • Cloud & Hosting: Vercel

    • Content APIs: Sanity Content Lake APIs

    • DevOps: GitHub, GitHub Actions, CI/CD

    • Analytics: Google Analytics, Google Tag Manager

    • SEO: Server-Side Rendering (SSR), metadata optimization, XML sitemaps, structured data

    • Integrations: Marketing tools, CRM integrations, analytics platforms

    Implementation

    Our engagement focused on continuous platform enhancement rather than a complete rebuild.

    Key deliverables included:

    • Ongoing Next.js development and maintenance

    • Sanity CMS schema enhancements

    • Reusable component library development

    • Performance optimization and Core Web Vitals improvements

    • Responsive UI refinements

    • SEO improvements and technical optimization

    • Bug fixes, feature enhancements, and security updates

    • Automated deployment pipelines for faster releases

    Challenges

    The challenge was maintaining a fast-moving production website while supporting frequent marketing initiatives and product announcements.

    We optimized the frontend architecture, improved content workflows within Sanity CMS, reduced technical debt, and established a structured development process that enabled faster feature releases without sacrificing website stability or performance.

    Results

    • Faster website updates and feature releases

    • Improved page performance and Core Web Vitals

    • Reduced engineering effort for content publishing

    • Better scalability for future marketing initiatives

    • Reliable headless architecture supporting continuous growth

    • Improved developer productivity through reusable components

    ROI

    • Faster time-to-market for product launches and campaigns

    • Lower maintenance effort through standardized architecture

    • Increased operational efficiency for marketing and engineering teams

    • Improved website performance and user experience

    • Scalable digital platform supporting a rapidly growing healthcare technology company

    Key Takeaways

    For a high-growth, venture-backed healthcare technology company, digital infrastructure must scale as quickly as the business. By optimizing CertifyOS's Next.js and Sanity CMS platform, we delivered a high-performance, maintainable website that enables faster content delivery, streamlined development, and a future-ready foundation for continued growth.

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    Frequently Asked Questions

    The objective was to enhance and maintain CertifyOS's existing Next.js and Sanity CMS website, improving performance, accelerating content publishing, and creating a scalable platform that could support the company's rapid growth.

    The website is powered by Next.js, React, Sanity CMS, Node.js, and Vercel, with automated CI/CD pipelines, Google Analytics, Google Tag Manager, and SEO best practices such as server-side rendering and structured data.

    Sanity CMS enabled structured content modeling and reusable content workflows, allowing marketing teams to publish and update content more efficiently while reducing dependency on developers.

    The project focused on optimizing Core Web Vitals, enhancing reusable frontend components, improving technical SEO, refining responsive user interfaces, reducing technical debt, and establishing faster, more reliable deployment processes.

    CertifyOS benefited from faster website updates, shorter release cycles, improved marketing agility, lower maintenance effort, better user experience, and a scalable digital platform capable of supporting long-term growth.